Toronto Global, an arms-length corporation representing municipalities in the Toronto Region, led a team of experts to bid for Amazon’s second corporate headquarters. This highly detailed, proposal was aimed primarily at the retail tech giant’s executive decision committee. But with Amazon employees having a voice in the decision, we needed a way to connect directly with a younger audience. We worked with Clear Space to develop a creative platform that uses the vernacular of technology. The campaign theme, UXTO, highlights the unique experience of living and working in Toronto, and invites the world to take a closer look at all that Toronto Region has to offer.